Empowering Media with Generative AI and Large Language Models: Innovations, Challenges, and Future Directions
Summary
The rapid advancement of Generative AI (GenAI) is transforming the media industry, offering often disruptive opportunities for innovation across various sectors, including content creation, verification, moderation, gaming, and music production.
This white paper explores the multifaceted applications of GenAI, examining both its potential to drastically change media
workflows and the significant challenges it presents.
The report provides an overview of how GenAI is being utilised in the media industry today, with a focus on several key areas:
– Content Verification: Enhancing the accuracy and efficiency of verification and fact-checking processes.
– Video Production and Content Automation: Automating labour-intensive tasks to accelerate production timelines and reduce costs.
– Content Moderation: Improving the detection and removal of harmful or inappropriate content on digital platforms.
– Game Testing and Music Generation: Streamlining creative processes while maintaining high levels of quality and originality
Author/s:
Deutsche Welle; Rai - Radiotelevisione Italia; Imagga; IRCAM; Barcelona Super Computing; Athens Technology Cen
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